Welcome to Seoul, a city rich in history and modern charm. Explore ancient palaces like Gyeongbokgung that provide a glimpse into Korea's royal history. Fashion-forward boutiques, chic cafes, and bustling nightlife await you in Gangnam, while quiet alleyways lined with traditional hanok houses provide a peaceful retreat from the urban hustle. And of course, no visit to Seoul is complete without indulging in the savory delights of Korean BBQ, adding an extra layer of richness to the Seoul experience.
Transportation
Seoul has one of the most extensive subway systems in the world, operated by Seoul Metro and Seoul Metropolitan Rapid Transit Corporation (SMRT). Buses, taxis, and ubers are also available options.
Incheon Airport to Seoul Station
Airport Railroad Express, or AREX, provides fast and convenient transportation between Incheon International Airport and downtown Seoul with two service options: the non-stop Express Train or the All-Stop Train.
Where to Stay
Insadong - Best for experiencing traditional Korean culture.
Myeongdong - Best area to be centrally located.
Hongdae - A youthful and energetic neighborhood known for its artsy vibe and nightlife.
Gangnam - An upscale and modern district with luxury hotels, business hotels, and boutique accommodation.
What to Eat
Korean Barbecue
An interactive dining experience where you cook a variety of meats at your table to your liking using tabletop grills or charcoal grills. It's served with a variety of side dishes such as kimchi, pickled vegetables, and savory pancakes that complement the grilled meat.
Bibimbap
A popular Korean rice dish topped with an assortment of vegetables, meat (usually beef), a fried egg, and spicy gochujang (red chili pepper paste).
Bulgogi
Features thinly sliced marinated beef that is grilled or stir-fried and served with rice. The marinade typically consists of soy sauce, sugar, garlic, and sesame oil, giving the meat a sweet and savory flavor.
Kimchi
A staple of Korean cuisine served with almost every meal. This traditional side dish is made from fermented vegetables, typically cabbage or radishes, seasoned with chili pepper, garlic, ginger, and other spices.
Hotteok
Korean sweet pancakes filled with a mixture of brown sugar, honey, cinnamon, and chopped nuts. The dough is fried until golden and crispy
Things to Do
Gyeongbokgung Palace
Gyeongbokgung Palace, the oldest and largest of Seoul's five grand palaces, was once the primary residence of the Joseon dynasty. Experience cultural traditions like the changing of the guards and observe people wearing traditional hanbok attire, adding to the palace's historical charm.
Bukchon Hanok Village
Step back in time as you wander through this traditional Korean village, known for its well-preserved hanok -traditional Korean houses. Originally the residence of nobility, commoners began to settle here as the area became more urbanized, eventually becoming a symbol of traditional Korean architecture.
Myeongdong
Explore one of Seoul's favorite shopping hubs, featuring a wide range of stores from luxurious boutiques to unique street vendors.
Hongdae
Enjoy Seoul's nightlife in the youthful atmosphere of Hongdae. Explore trendy bars, live music venues, quirky cafes, and dance clubs. Experience impromptu K-pop performances by talented artists along Eoulmadang-ro street, known for its creative vibe.
Insadong
This neighborhood is known for its traditional Korean culture and arts. Explore the narrow alleys with art galleries, antique shops, and traditional tea houses. Additionally, visit the Ikseon-Dong village with charming hanok that have been converted into trendy cafes, boutiques, and restaurants.
Starfield Library
Located in the COEX Mall, this library is a symbol of the more modern aspects of Seoul. COEX Mall is the largest underground shopping mall in all of Asia, but the Starfield Library is the main attraction with its luminous two-story atrium and a vast collection of over 50,000 books.
Gwangjang Market
One of the city's oldest and largest traditional markets, it played a vital role in Korea's post-war recovery. It became a center for small-scale entrepreneurs and vendors, offering goods and services to help rebuild the nation's economy. There is an extensive selection of off-cut meats, including organs, intestines, and other parts of animals not typically found in Western cuisine.
Food to Try:
bindaetteok (mung-bean pancake)
tteokbokki (spicy rice cakes)
kimbap (similar to sushi)
Tip: Ask the price before you order in a market.
Themed Cafes
Experience Seoul's unique cafe culture by visiting themed cafes scattered throughout the city. Explore the variety of options from cat and dog cafes where you can interact with furry companions to whimsical cafes inspired by fairytales and pop culture.
Greem, 그림카페 - Black and white cafe that feels like you're stepping into a two-dimensional cartoon world.
C. Through Cafe - Intricate latte art designs such as Van Gogh's starry night.
Meerkat Friends, 미어캣프랜즈 - A unique opportunity to interact with meerkats.
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